Scotch whiskey12/22/2023 Statistics aside, many enthusiasts will find it difficult to single out a favourite dram on account of the myriad of styles and flavours available. The Famous Grouse certainly does command a significant presence in Scotland even if this report does not state figures by country. What do the Scots drink?Īccording to the 2017 Britain’s Biggest Alcohol Brands report, published by The Grocer, The Famous Grouse was the UK’s tenth biggest alcohol brand by off-trade value, and the only brand of Scotch whisky to make it into the report’s top ten. Based on the Scotch Whisky Act of 1988, the Regulations make for interesting, although perhaps not bedtime, reading. But that’s only one stipulation of the Scotch Whisky Regulations 2009, the legislation under which the production, bottling, labelling, packaging and advertising of Scotch whisky remains governed. Distillers who want to call their product Scotch likewise must produce their whisky in Scotland. The producers of Champagne must make their sparkling wine in the Champagne region of France before they can label it as such.
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